Globalization so came glocalization and we ended up with a phrase 'Attention Economy' that actually, meant to be extremly selective in our daily choises. Mass amounts of services and increased variety, developed our hunger and kept us unfullfilled in our daily lives. Even the number of online shopping sites is a sample of how many options available out there. Opportunity costs are so high that we stopped buying at all. In order to put this stuation into social frame, we became more and more selective that resulted...